Vocabulary in Outdoor Advertising

Outdoor advertising

Fill each of the blanks in the following text. Use one word only
in each space.

The oldest medium for advertising is outdoor advertising, which can be on hoardings, underground stations etc. This form of is much cheaper than television advertising in terms of how many people it can  for a certain price. The owners of outdoor advertising in Britain are now in big business. It is longer specialist companies, owned by advertising agencies, who  all the selling. Some owners have bought up some the specialist companies themselves. The market is now segmented. Some companies deal  very large poster sites, while others are involved with smaller sites, at bus stops, etc. Originally, outdoor advertising was  by the drink and tobacco industries. Nowadays, many industries use this form of advertising. Researchers give a breakdown of the type, age, sex and income of  who pass certain sites daily.

Read more...